MichiganPR.net is for press that will interest our
readership which is primarily Michigan residents, business
owners and consumers. We also have a number of
partners like www.MichiganBusiness.us
that syndicate our news. If your press release is about real
estate in California, it will probably not be accepted and
is a waste of time to submit. There are a couple of
exceptions. We run the press release portal for www.Petazon.com
and www.ApplianceLife.com.
If your press release is about pets or appliances, it will
probably be accepted even if it is not Michigan local press.
If your time is valuable to you, you won’t
submit to
hoards of free press release sites. Choose three or
four press release websites to submit to. One of these
sites (at least) should focus either on your industry or
your locality. For example a software company in
Michigan will want to choose www.MichiganPR.net,
a Technology or Software release service and possibly a
national syndication service.
Choosing more than three or four websites will be a waste of
time and dilute your efforts. With the advent of
websites like DIGG and Technorati, Facebook etc..., it is
actually better for everyone that posts or bookmarks your
press release to do it from one or two release
services. This helps move your release up higher on
real search engines (like www.Google.com)
Send it to the Associated Press - www.AP.org.
It never hurts to try if your press release is well written.
If they deem your release newsworthy enough to pick up, you
just might get some media coverage out of it.
Absolutely distribute the release yourself to save a few
dollars. It is not that hard! As mentioned
above, sending it to a few quality press release websites
will get you on Google News and in the organic search
results.
Send it to your local newspaper or other media. Send it to the most relevant journalist or editor at your local paper.
Send it directly to niche or industry outlets. If you know of the top blogs, magazines, or websites in your niche, see if they have press release submission guidelines, and submit it directly to them.
Add your press releases to your own website or blog. Make
this your first place of submission. If you don’t have a press room,
a press archive or a "what's new" section, it is
probably time to add one.
Add it to del.icio.us. Digg it and even post it on your
Facebook or LinkedIn profile or a LinkedIn group.
MichiganPR.net has made this convenient by adding the "AddThis
Button" on the top of each page of our
website. You’d be surprised at how effective a little direct involvement
and a little extra time can help get your company a ton more
exposure.
Got a buddy? Exchange releases to edit. Having
someone else read your press release and edit it can really
help it become newsworthy. In exchange, edit your
friend's or colleague's release.
